Have you ever wondered why the names of top companies come to your mind when you are talking about their product?You noticed that it's...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Use The BAR Test To Fix Your Writing “As a business owner your job is to solve problems. Someone having electrical issues? It’s a good...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...